“This Valentine’s Day, we’re teaming up with ProFlowers and our partners to deliver a little pick-me-up with your Uber pickup. Every rider who takes an Uber on Friday, Feb. 14in any of our U.S. cities will have a good chance of getting a rose and a special ProFlowers discount card during their trip. It’s just one of the small gestures your driver makes to ensure you have a great ride — every time.

Meanwhile, hopeless romantics in New York, Los Angeles, San Diego and Dallas, can send a turbocharged love letter in the sky powered by MasterCard Priceless Surprises with help from AirSign, right from the Uber app for $500 (a $10,000 value).

Here’s how it works:

• Open the Uber app between 10 a.m. and 6 p.m. on Friday, Feb. 14
• If it’s available, request the “UberSKY” option
• Confirm the $500 price and brainstorm a romantic message (12 characters max)
• Wait for an Uber rep to call and ask for your message
• You’ll be notified when your message will appear in the great blue yonder
• (Demand for UberSKY will be high, so be persistent if you’re unable to order skywriting on their first try.)

For more details: http://blog.uber.com/UberSKY”

There you have it. So if you have the $500 and a burning love sitting around, get creative and show how much you care in the air.