Not a want, but a NEED

In the age of e-commerce and online shopping, there are a plethora of retailers to chose from. Often, as consumers, we get lost in the mix of what brands throw in our faces and base our purchases off of what we perceive to be on trend. Recently sites like Bonobos, Trunk Club, GILT and JackThreads have ruled the world of curated fashions for guys. However, local boy Matt Alexander is on a chic crusade to turn the tables and bring things local.

Alexander is a self-made entrepreneur who finds himself atop the list of stylish gents in Dallas. British born and Texas made, he’s a man on a mission to spread the good word about hand picked goods that take the hustle and stress out of shopping in style. Thus, Alexander created NEED, a curated men’s retailer and lifestyle magazine based here in Dallas. Tomorrow, NEED will launch Volume 8 and with it a new line up of goods and clothing to share.

Here’s the latest:

“Assembly, the embodiment of the Volume 8 collection, centers on the concept of casual summer gatherings with friends. Founder and CEO, Matt Alexander, manifests this theme through his selection of lifestyle investment pieces. From entertaining guests to impressing colleagues, these items, together, capture the quintessence of the modern, professional gentleman. Combined with basic, yet essential, clothing and lifestyle items, this collection is key to every man’s life.

Each month, Need curates and sells a limited and hand-picked selection of products — including clothing, literature, furniture, coffee, alcohol and artwork — befitting the modern, discerning gentleman. Collections are coupled with independent journalism, editorial photography, illustrations, and film, sourced exclusively from independent creators, thereby allowing Need to give back to the communities supporting the platform.”