What do you get when you combine 3 savvy entrepreneurs, a knack for dapper style and vision? A brand with socks appeal.

“After years of wearing other socks and experiencing the same problems, we decided to set out on a journey to create DeadSoxy. We knew we wanted to create a high-quality well-designed sock and a brand with a soul. Dedicated to the mission, we spent hundreds of hours learning, used dozens of manufacturers, and tested 53 samples over two and a half years. The result is a sock that we absolutely love and a brand with a purpose. We don’t chase trends; our design philosophy is built on the notion of ‘simple yet significant.'”

Now I know what you’re thinking. How the heck could this sock brand be any different? Well after visiting with one of the founders, Michael Romine, I’ve got some perspective. The team at DeadSoxy see socks differently. For them, it’s all about exploring personal style and experimenting with the dapper lifestyle in baby steps. Whether it’s adding a colorful stripe in your socks or trying a new touch on the same ol’ business attire, Romine reiterates the DeadSoxy credo. Designed to inspire and created to influence, DeadSoxy is an instrument of expression and a gateway to great first Impressions.

I myself am a huge fan of the super comfortable and supportive Clarksdale and ‘The His’ variations. They add a flair of fun but still complete my everyday look with ease. Launched just this week, DeadSoxy is worth a check out. Be sure to let them know I sent you!