Last night, approximately 600 screaming fans descended on the Hilton Anatole in Dallas to watch pop superstar Nick Jonas take the stage. The private concert, a part of Hilton Worldwide “Hilton @Play” campaign, took Hilton HHonors awards points and turned them into an unforgettable experience for Jonas fans.

Hilton is setting out to inspire a new, healthier mindset – encouraging people to seek out the unfamiliar, to appreciate a different point of view and to learn from every day experiences and travel moments. That mission begins with the launch of “Hilton at Play,” a global campaign created to connect people with enriching and playful experiences. That’s where Nick Jonas comes into play.

HHonors awards members paid for the experience in points and then received the details of the concert. I’ll admit I didn’t know every single word, but the way Jonas crooned his way through ‘Take Over’, ‘Wilderness’ and hit song ‘Chains’ made me a believer. The ballroom turned concert hall was intimate and majestic as the pop star made his way through the hour long set. The Dallas native spoke few words to the crowd, but when he did the hoards of teen girls and grown women reached new, higher than Texas hair audio levels. Closing the evening with ‘Jealous’, Jonas kindly thanked those in attendance and those watch on social media live-streaming video app, Periscope, as well.

By setting a new precedent in travel experiences, Hilton has made its mark as a culture force to be reckoned with.