Word around the way is that celebrity chef and Dallas native Tre Wilcox is cooking up something extremely exciting. After doing a little bit of digging this morning, it seems that Wilcox will serve as ‘Culinary Director’ at new concept Julia Pearl Southern Cusine. A master at opening and serving as Executive Chef at prestigious restaurants in the Dallas, TX area, Tre Wilcox will bring a certain echelon to the kitchen. He has also appeared on various local and national TV shows to include Top Chef Seasons 3, Season 8 Top Chef All Stars, Iron Chef and The Talk. Wilcox will “provide expertise in culinary direction, menu development, recipe development, pricing, food cost, staff training and restaurant operations.”
From the look of it, Julia Pearl Southern Cuisine is in the development phase but seems to be raising funds to expedite the process. What will the food and ambiance be like? The website reads “Julia Pearl Southern Cuisine is a celebration of classic Southern Cooking community and life. It is a tribute to and inspired by the lives of two family Matriarchs Julia and Pearl. Growing up Southern is a life experience, set of ideals and values that crosses generational lines. It is also about the fond memories and being true to your roots, holding true to tradition, family and friends. Of all the memories, the ones that stand out the most are the smell of classic Southern cooking coming from the kitchen, the culture and hospitality around the dinner table.”
Julia Pearl is set to open in Plano located at 2301 North Central Expressway just off of US 75 sometime next year. Watch this space for more on Tre Wilcox and Julia Pearl!
Need more Tre Wilcox now? Chef Tre’s Esquire Network’s Knife Fight episode airs November 10th at 9:30 p.m., and each Tuesday thereafter, two episodes will air back-to-back starting at 9/8c.
